A bold and sustainable brand design for a leading online florist. Founder, and celebrity florist Larry Walshe was motivated to bring a meaningful response to the need for sustainability in the floristry industry. Enter Bloom. An avant-garde florist with a modern ethos: leave an impact, not a trace whilst also raising sustainability standards providing an identity for the UK’s first 100% plastic-free, sustainable, zero-waste online flower delivery service.

Crafting a brand identity that stands out on the bustling streets, Bloom's 'fat and happy' typeface, as affectionately dubbed by Larry, exudes a warm and welcoming vibe.

Turning our attention to their online presence, we designed a stylish exterior that seamlessly complements an intuitive customer interface. This harmonious blend perfectly mirrors Bloom's commitment to excellent customer service, solidifying its position as a trailblazer in the luxury floristry sector.